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Perception of the building industry is important to the overall health of the industry. What if young people were taught that the trades can offer a great salary? That they’re cutting-edge, exciting, and cool? Our guest, Tim Minton talks about how the Be Pro Be Proud NC program is spreading across the country. Its goal is to educate youth about the trades, change the perception of these careers, build excitement through technology, and solve the critical issue of a nationwide talent shortage in these fields. Tune in to learn about the unique solutions being offered to encourage kids to join the industry, and how you can bring it to your area.